When I was younger, I wanted to work in movies.

That led me into filmmaking, photography, and eventually a career creating content for organizations across the country. Along the way, something changed.

I became less interested in the camera and more interested in the thinking behind it.

Why does one story resonate while another falls flat? Why do some organizations feel authentic while others don’t? How do you create content that consistently reflects who an organization really is?

Those questions eventually became the focus of my career.

Today, I help organizations answer them.